Amuseables Ivy is going up in the world. Determined and ambitious, she succeeds at anything she puts her mind to.

She’s had her fair share of failures, too – but she embraces them and moves on. Others may shy away when faced with seemingly insurmountable obstacles: she just finds a way around them.

Her drive never overshadows her heart. Ivy treasures her friendships as much as her goals, and once you’re in her circle, you’re there for life. She gets very attached.

Born in London. Loved worldwide.
For a quarter of a century, the joy of Jellycat toys has been shared with people of all ages, across the globe. Over this time, their unmistakable characters have gained the affection of millions – and center stage in many of the most prestigious stores across 77 countries.

Jellycat's designers play until something magical and unexpected happens – and a new character is born! They source beautiful materials that are noticeably softer, subtler and long-lasting.

Jellycat's mission is to put a smile on your face. Let's see if they can.