Adaptable to the core, Amuseables Hydrangea is a serial entrepreneur with more projects than petals.

Here's a potted history of her ventures: she’s been a biodegradable confetti supplier, life coach for bees, cottage garden designer, soil tester… She even stood in for Amuseables Broccoli during panto season. When opportunity knocks, she answers – with a flourish.

Yes, her career's been rather mixed, but she wouldn’t have it any other way. Big ideas thrive in small pots, and she’s proof that following your passions makes life full.

Born in London. Loved worldwide.
For a quarter of a century, the joy of Jellycat toys has been shared with people of all ages, across the globe. Over this time, their unmistakable characters have gained the affection of millions – and center stage in many of the most prestigious stores across 77 countries.

Jellycat's designers play until something magical and unexpected happens – and a new character is born! They source beautiful materials that are noticeably softer, subtler and long-lasting.

Jellycat's mission is to put a smile on your face. Let's see if they can.